Cage framework in international business

Growth for businesses often means expanding into different geographic territories. It can seem scary, difficult and full of challenges, and while that may be true, it can also be highly successful, enjoyable and be a key part of your growth.

So is a new country or region an opportunity or a threat?

We’re going to assume you’ve completed your External Analysis, meaning you’re aware of the current environment you operate in and have potentially selected a new market to enter. The next step is to start thinking about the factors of your new market.

And this is where the CAGE Distance framework can really help….

What is the CAGE Distance framework?

The CAGE Distance framework is a framework to capture essential information you need to consider when entering a new market and highlight how big a difference there is between what you currently do and what you will need to do.

Commonly it’s a geographic market, but it can also apply to ent