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Filipinos love to eat and for a while, it had been almost synonymous to sin to find a Filipino who doesn’t know how to cook.
But when IT professional Vanjo Merano came to Chicago, in the US, he found out wherever he goes, it seems that Filipino food is not well represented.
“I can cook this and do this better,” he told himself.
Thus born in 2009 Panlasang Pinoy, a food blog, about Filipino food that he himself tried and tested.
There have a number of blogs that showcase Filipino food recipes.
But Google analytics show Panlasang Pinoy is so far the most watched on Youtube with 100 million hits and 1.6 million subscribers. His blog gets 4.5 million visits a month, which is like 45 views per minute.
His subscribers are mostly OFWs, millennials and homebodies but they not only based in the US and in the Philippines.
He also has a good following in the United Arab Emirates, Europe, and Asian countries, too.
In an interview with Positively Filipino, Merano said that